WEEK 4, POST 2

The appeal to emotion is a fallacy that shows interest to your emotions. It manipulates your emotions to make you think a certain way. I see a lot of appeals to emotions in sales pitches, especially when it comes to ones physical image or self-confidence. An example of an appeal to emotion to women would be: You should try this new lemon diet. You drop pounds instantly and will feel great about yourself and be more confident. In this sales pitch, it makes you feel like if you use this product, you will miraculously be more confident. There is incentive to buy the product because you want to lose weight because socially, a thin and fit woman is praised in this society compared to a large woman. Television commercials are an easy way to target an audience with an appeal to emotion because not only can you hear the appeal, you can see it as well. So for the lemon diet ad, there is a picture of a woman who was overweight and did not look happy and right next to it is an after picture of the same woman who has lost weight and looks happy. This image appeals to their emotion of losing weight and the ad has now manipulated the audience to buying the product.