The advertisement attached is about allergy medication. At the top of the ad, there are several pictures of a woman showing various allergy symptoms. The woman looks very discomforted and the fact that the pictures are in a grayscale make it more dramatic. There are words such as “nasal congestion, itchy nose, and sneezing” to reiterate the message conveyed in the pictures.
“When you’ve had it with multi-symptoms nasal allergies, all it takes is Flonase for multi-symptom relief” is underneath the pictures. Directly underneath is the same woman, in color, looking very happy and allergy free. The unstated argument is that if you take Flonase, you will no longer have allergies making you a happier rather than when you were having allergies. If you don’t take the medication, you will look like her at the top of the advertisement. This is a good argument that appeals to your emotions and more specifically, fear.
Hey Nicole, I liked the advertisement that you have found. It definitely conveys a message to people to get this medication in order to avoid allergic reactions. It shows discomfort at the top of the ad so that people will have emotions of fear. However, this is a bad argument even though it does have a positive affect on people. Its bad because you do not necessarily need medication in order to look happy and feel allergy free. I remember finding an advertisement similar to your example except this ad had a picture of a young adult with a bald spot on his head. Clearly, they were trying to get people to buy their product in order to not have the bald spot and look old. Nice post!
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